One of the most common options for those wishing to start their own cosmetics brand is the white label. Generic cosmetics are produced in various parts of the world, but they are still governed by the same regulations as any other product and can be just as safe and effective.
It is often surprising for consumers to learn how many cosmetic beauty products, from different brands, come from the same source and potentially even have the same ingredients.
Brands purchase these generic products and label them as their own. Salon owners, aestheticians, online sellers, and others can build a beauty label without having to invest in formulation, manufacturing, and packaging. White label personal care products are a great low-cost entry point for those wishing to extend their range or start a new business.
Small brands benefit from using white label products as there are no development costs, low minimums, and no concerns about limited supply. The manufacturing company maintains a supply of products and all a brand has to do is apply their custom packaging and labeling to make the product their own. An individual can choose any combination of products, package them as they see fit, and sell them under their brand label. In a sense, the brand is a curator rather than a creator.
White label is also a great way for beauty salons, boutiques, and single stores looking to add value to their business. Order quantities are small and there’s little concern regarding formulations. Everything a client needs is money and an idea of what products they want to distribute.
In addition to private and white label personal care products, CassCo Bio Labs also deals in white label dog treats. Request a free quote for bulk pet treats and beauty products on www.cassco-bio.com.
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